Give your name a ruggedly rusty look in Photoshop.

Create your concrete
- Start a new file. Click Edit, Fill, Contents, 50% Gray to fill it with 50% gray.
- Create a concrete slab in the layer by applying the Texturizer filter.
- Click Filter, Texture, and Texturizer.
- Use Sandstone for the texture.
- Push the Scaling and Relief sliders up a bit to make the texture rough and strong.
- Create a new layer.
- Pick the Paintbrush tool and choose a dark-gray foreground.
- Specify your brush.
- Go into the Brushes palette by clicking Windows and Brushes.
- Click the Shape Dynamics section.
- In the Brush Tip Shape section of the palette, choose the third brush available, called "5."
- Push the Size Jitter to 100%.
- Push the Angle Jitter to about 40%.
- Set the Roundness Jitter to 100%.
- Back in the image, draw some shaky lines to represent cracks in the concrete slab. Change the size of the brush to a smaller setting and add additional cracks emanating from the large ones.
- Adjust the Layer Style.
- Click Layer, Layer Style, and Bevel and Emboss.
- Push the Depth all the way over to 1,000%.
- Bring the Size down to about 3.
- In the Shading section of the style, turn off Global lighting and set the angle from the bottom (-90).
- Push the Opacity for both the Highlight and Shadow modes to 100%.
Makin' metal
- Choose the Text tool and choose a deep brown for the Foreground.
- Type in the text for your logo. This layer doesn't have to be type. It can be some logo design you've created.
- Resize the text to fit the shape you want by clicking Edit, Transform, and Scale.
Text tweakers
- Click Layer, Rasterize, and Type to rasterize the text.
- Apply the same Texturizer filter as before, but use less Scale and Relief.
- Go into the Layer Style for the layer with the text by double-clicking the layer in the Layers palette.
- Give the text a Drop Shadow.
- Increase Opacity.
- Adjust Distance to make the drop shadow more prominent.
- Make sure the light source is from above.
- Choose Bevel and Emboss.
- Choose Chisel Hard for the Technique.
- Push the Depth up to increase the intensity of the lights and darks.
- Adjust the Soften slider to make the edges of the bevel slightly smoother.
- Choose the Satin layer style.
- Choose the Ring Double Contour under the Contour box. (Click the small arrow.)
- Play with the Distance and Size until you get some deep patterns within the letters. Your results are your own choosing.
- Click OK to get out of the Layer Style dialog box.
- Using the Burn tool and a fairly large brush, add some touches here and there to the letters to intensify the color and add randomness.
- To make the letters look rough, make the type a selection by Command or Control-clicking the layer in the Layer palette.
- Create a completely black Layer Mask by clicking Layer, Add Layer Mask, and Hide All.
- Since the letters are a selection in the layer mask, fill that selection with white.
- Deselect.
- Choose the Spatter filter by clicking Filter, Brush Strokes, and Spatter.
- Push the Smoothness all the way up to 15.
- Play with the Spray Radius until you have a desirable effect.
- Click OK.
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